Shaper: Tom Warner

Tom Warner is the Co-Founder and Director of Warner’s, the award-winning, farm-grown gin brand.

Tom’s first professional role was a one-year placement running a coffee buying operation in East Africa. He then took up a sabbatical role as Student Union President at his college, before taking up a position with the largest, privately owned fresh produce importer in the UK, dealing with farmers from all over the world.

With the dream of his family farm always in the back of his mind, Tom decided to return to Falls Farm and in 2012 both Tom and his wife, Tina, decided they wanted to ‘diversify from cattle farming into gin distillation’. Since then Warner’s has gone on to become the UK’s no.1 super-premium gin brand.

Warner’s has received several accolades, including: The UK’s number one super-premium flavoured gin in the on trade (CGA MAT w/e 29.07.19), was ranked 6th in The Sunday Times Fast Track 100 in 2018 and is the Best-selling craft gin in Waitrose, Best-selling branded gin in M&S and Best-selling flavoured gin across a number of licensed estates in the UK.

Follow Tom on Twitter @WETomGin.

 

“With gin, you are creating a recipe. It’s got soul.”

“I like to say that our gin business is inviting the world for drinks and dinner every night with homemade products.”

“The context of our business has always been to use the best process, best ingredients and the best equipment.”

“I think success turns luck into genius.”

“I like to please people but I am rubbish at having the hard conversations.”

“Gin is on fire and it’s exciting.”

“Look after your colleagues… support each other.”

“[My wife and I] have a very complementary skillset and when we make decisions, they are very balanced and brilliant for the business.”

“We’re in it for the infinite game.”

“What you lose sleep over changes as the business starts to evolve.”

“Innovation is what has driven the business so, for us as a brand, you trust your gut.”