Shaper: Raoul Shah

Raoul Shah is Founder and joint CEO of Exposure, a creative communications agency that joins the dots between brands, culture and consumers.

Founded in 1993, the agency prides itself on long term client relationships (some of which span over 15 years), has won numerous awards (including Cannes Lions & D&AD), and remains one of the UK’s largest independent agencies of its kind. Exposure’s internal culture has evolved via its gallery, library and bar which ensures the working environment is conducive to creativity, ideas and sharing knowledge. Following the widespread success of Exposure London, offices in New York, Tokyo and Paris are now up and running.

In 2007, The Guardian voted Raoul as the most influential ethnic minority working in media and he has been featured in the PR Week Powerbook every year since 2007. He was a trustee of the British Council (2008 – 2014), a member of the Promote London Council for the Mayor of London (2009 – 2011), and has been part of the advisory board for the London Design Festival since 2014.

Follow Raoul on Twitter @Raouls.

“I was very lucky being born and bred in London.”

“I grew up in a creative environment.”

“I started to map out what I wanted to do on my own.”

“You need to be able to challenge conventions.”

“I’m always fascinated by what drives someone’s passion.”

“You need to have something that draws you away from the office.”

“I want to be involved in the creative process and the ideas.”

“I can handle chaos but I like organisation and structure.”

“I think the building of relationships and taking the time to remember people is an incredibly powerful sort of business tactic.”

“I’m very lucky that my work, passions and hobbies are all intertwined.”

“We are very open to being challenged.”

“I’m not really set on work being a 09:00 – 17:00.”