Oliver Mennell is the Co-Founder and Chief Executive Officer of NEOM, a wellbeing brand specialising in 100% natural fragrances to boost your wellbeing.
Widely recognised as one of the first and fastest growing wellbeing brands in the UK, NEOM offers natural products that are designed to deliver therapeutic benefits to relieve stress, aid sleep, boost energy and lift moods.
After a career in private equity, Oliver and his close friend Nicola Elliott decided to create a wellbeing brand that harnessed the power of potent essential oils. Widely recognised as one of the first and fastest growing wellbeing brands in the UK, NEOM offers natural products that are designed to deliver therapeutic benefits to relieve stress, aid sleep, boost energy and lift moods.
Based in Harrogate and employing close to 100 people, NEOM is now a fast-growing multi-channel business, with retail sales of over £25m in 2019. Its home fragrance and skincare ranges are sold through leading UK department stores such as John Lewis, Selfridges and Fenwick, as well as flagship international stores. NEOM has a thriving online business and five of its own retail stores with further openings planned. In December 2017, Oliver led a major growth capital investment from Piper, the UK’s leading investor in consumer brands.
“We are both quite inquisitive and curious people.”
“No one was doing what we were doing.”
“There wasn’t necessarily a pivotal moment…it has just been slow incremental growth.”
“I’m a real believer in having uncomfortable conversations with people.”
“I’m optimistic to a fault.”
“I think any character trait or value can be changed and learned.”
“There are some things in life that you are in control of and I believe that character is one of them.”
“If you’re thinking about starting a business, choose a business partner who has complementary skills to you and shared values.”
“I wanted all these material things…I want those things less and less and less now.”
“I want to be the master of my own time.”
“There’s no greater privilege than waking up every day and choosing to do the things that you’re passionate about.”
“For the first fourteen years it always felt like a massive risk.”
“Life is not just about profit, it’s about purpose.”