Shaper: Nigel Birell

Having initially joined the company as its first Non-Executive Director in 2013, Nigel Birell is CEO of the Lottoland Group, a multi territory regulated, fast growing gaming group with a workforce of 350 people in 11 locations, and nine million registered customers in its 13 markets.

Nigel is also the: Non-Executive Chairman of the London listed (AIM) Duke Royalty a company where he also chairs the audit and remuneration committees, Non-Executive Chairman of Southern Rock Insurance Company Limited – a Gibraltar Financial Services Commission (FSC) regulated insurance group, and Chair of Southern Rock’s Audit and Remuneration and Risk, Compliance and Investments committees. Nigel has been licensed by the FSC as an accredited Experienced Investor Fund (EIF) Director. Coming from a legal background, he is also a qualified lawyer (Solicitor of the Senior Courts of England and Wales), having trained with the City law firm Titmuss, Sainer & Webb (now called Decherts).

Prior to joining the Lottoland Group, Nigel was a Director on the Executive Board of bwin.party digital entertainment plc (“bwin.party”), where he led numerous, successful acquisitions, and is known for being instrumental in the largest online gaming pay out in history – the merging of companies PartyGaming and Bwin.

“I had great people around me and great mentors above me.”

“At one point, I thought there has got to be more to life.”

“I enjoy the buzz of a deal.”

“It’s not just about doing the deal, it’s about work within the company and integrating the people you know.”

“Having lots of young, vibrant, enthusiastic employees around the world who are you know is taking the business to the next level.”

“The product should sell itself.”

“We like winners.”

“I thought to myself… there has got to be more to life.”

“Technology and reputation is key.”

“Sometimes you have to sacrifice profit for reputation.”