Shaper: Neil Wright

As Founder and Managing Director of World Wide Internet Insurance Services (WWIIS), the parent company of Cover For You, Cedar Tree, Insurance & Escape and Outbacker, Neil Wright is not your average insurance type.

Following a 10-year military career that began at the Royal Military Academy Sandhurst, Neil served in The Queen’s regiment all over the world before he moved into property in 1985, setting up Property Marketing Services Ltd.

With his no-nonsense, practical approach, Neil’s career and has gone from strength to strength, as he founded WIIS in 2001, going on to launch CoverForYou in 2011 and Cedar Tree in 2015. Since its inception, Cover For You has attracted 4.5 million policy holders (and counting), with an average of 600,000 signs ups per year.

Neil’s business ethos – transparency, rewarding customers for their loyalty and going the extra mile – is shaking up the industry, winning awards and setting his brands apart from competitors who are under fire for their pricing practices.

“I had the opportunity to become a soldier, and thank goodness I did because it changed my life.”

“I’m still a rebel. I always try and push against things, change things and look at things differently.”

“You constantly have to be re-evaluating what you do and how you look at things.”

“Your raw material is people and you want to get the best out of them.”

“We provide insights to ourselves in terms of what our customers are looking for.”

“You’ve got to treat everybody like an adult – you have to allow people to live up to that responsibility.”

“Everybody wants to be the best they can be.”

“Time is a great healer.”

“You never know what’s around the corner, and that’s the wonderful thing about life.”

“Money is nice to have, but I’d rather be building something that’s useful.”

“People naturally love stepping up to the plate.”

“You can’t just retire and go to the waiting room of life until it ends.”