Shaper: Misha Nonoo

Misha Nonoo is the Founder and Creative Director of Misha Nonoo, a womenswear fashion label with sustainability at its core. Born in Bahrain and raised in London, Misha has always known that she wanted to be a fashion designer, winning industry recognition for her eponymous label in 2013 when she became a finalist for the 2013 CFDA Vogue Fashion Fund. She has also been named as one of Forbes’ 30 under 30.

Pioneering the “Insta-Show”, Misha was the first designer to use social media as a venue for fashion shows and presented her Spring/Summer 2016 collection exclusively on Instagram (@mishanonoo_show) during New York Fashion Week. The innovative project reimagined traditional standards, for which she later secured the Fashion Futures award for best Beyond the Runway experience. Most recently Misha Nonoo established ‘on-demand’ manufacturing – a movement aimed at democratising the fashion industry to deliver sustainable production focused on revolutionizing the sourcing and selling of luxury fashion.

Nonoo continues to push boundaries by marrying designs with innovative digital concepts that are celebrated by women who embrace their femininity whilst pursuing their goals.

Follow Misha on Twitter @mishanonoo.

“I started to see how dramatically retail was changing.”

“I was always really passionate about the industry and I knew so much about clothes.”

“Why would you be inclined to buy anything at full price if everything is promotionally driven?”

“If you have a beautiful piece in your wardrobe, you don’t need to buy something else that is similar.”

“I have always been risk adverse in my professional life.”

“I want to give women a versatile, functional  whilst being chic.”

“We have transparency in to our supply chain.”

“I am very much a colleague as opposed to a boss.”

“I am just somebody who enjoys working with other people and am very collaborative.”

“It’s very important, especially with your team members that you give people the time to be themselves and to grow.”