Shaper: Julie Chen

Julie Chen is CEO and Co-Founder of The Cheeky Panda Limited – one of the UK’s fastest growing fast moving consumer goods brands, which was recently ranked in the country’s top 100 start-up companies.

Growing up in China, Julie knew the potential and many uses of bamboo, the world’s fastest growing plant which grows thirty times quicker than trees. Passionate about both sustainability and business, Julie and her husband Chris launched The Cheeky Panda in 2016.

Producing eco-friendly tissue and biodegradable wipes made from 100% sustainable bamboo – The Cheeky Panda range is kind to skin, vegan and cruelty-free certified.

A bestseller on Amazon, the range is also available in Boots, Ocado, Superdrug, and Holland and Barrett, as well as being exported to 22 countries worldwide.

“Being entrepreneurial is in my blood.”

“When I was doing the online business it was very small scale, but I wanted to do something bigger.”

“If I’m determined and believe in something, I just do it.”

“To innovate, impact and inspire – that’s the core of our business.”

“It’s very important for us to bring sustainability to the mass market.”

“We are not just producing products, we like to inspire people to be eco-friendly and healthy.”

“When we started, we had no idea how big the business could become.”

“Over time you start to understand each other’s strengths, so I focussed on management, sales and marketing, and my husband looks after back office functions, sales and investment.”

“Numbers are important, but the most important thing is to be a good business and brand.”

“We understand where we are now but we still have a long way to go.”