Shaper: Jenny Biggam

Jenny Biggam is the Co-founder and CEO of the7stars – the UK’s largest independent media agency.

Having known from an early age that she didn’t want to go to University, but wanted to just get stuck into the world of work, Jenny found herself at a small marketing agency in Soho.

After roles at Zenith Media and as Director at media buying giant, Carat, Jenny quit her job to Co-found the7stars in 2005. Over the last 13 years, the7stars has grown to be the UK’s largest media independent agency with billings of over £350Million and over 200 people. The agency has been named Agency of the Year by Campaign Magazine (2015 and 2017), Media Week (2015), The Drum (2018) and Mediatel (2018), and have won numerous awards including golds at Media Week and an IPA Effectiveness Award.

Jenny is a frequent judge at industry awards and a past chairman of the Media Week awards and Campaign Media awards, and is a member of the IPA Media Futures Group, the ASA Industry Advisory Panel and the IPA/ISBA Sustainable Working Relationship Group.

“Many people aren’t aware of media agencies as a career.”

“We are just responsible for making sure the right people see things at the right time, in the right place.”

“It’s a big responsibility when you look after people’s money and having to make sure it ends being spent in the right way is a core responsibility for us.”

“Many people aren’t aware of media agencies as a career.”

“I was keen to go out and earn money and start learning about the world of work.”

“My only intention at the age of 18 was not to go to Uni and go out and get a job.”

“It’s all about treating your team members as human beings.”

“We don’t call people by job titles – we call them by their name.”

“We try not to make people think about their careers in a linear career ladder.”

“A very high percentage of the people we recruit come new into the industry either from Uni or from school.”

“I just couldn’t wait to get out and work.”

“We have to adapt on an ongoing basis.”

“We really want the agency to be a place where people’s ideas are listened to and where we can make their initiatives happen.”

“It’s a really rewarding thing for me seeing people do well and getting positive feedback from the team – it just means everything to me.”