Time: 8:00 am - 9:30 am
Your brand is one of your business’s most valuable assets. As your business evolves, so too will your brand.
This session will provide you with an insight into the life cycle of your brand, from creation through to protection and enforcement, and the building blocks behind a strong brand. They will draw on practical examples of how protecting your IP can help you develop and safeguard your business and reputation. In addition, they will cover the challenges that brand owners face in the global marketplace, and how best to expand your reach and maximise the value of your brand through domestic and international opportunities.
To register your interest in this event please click here.