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YPlan
Founded 2012
Headquarters Farringdon, London
Website http://www.yplanapp.com

YPlan

YPlan (registered as Leanworks) is described as a "going-out app". It is a mobile app which curates a wide range of free and paid-for events for the user and "in two taps", also allows the user to easily book tickets to any chosen event. The app focuses on spontaneity and fun, as well as accessibility and usability. It aims to deliver last-minute availability – almost 90% of its sales are made within 48 hours of an event starting – and good value for money. Its core market is 18 to 40 year-olds. (YPlan website; The Independent, 10 March 2015)

(YPlan is also the name of the company, and as the company only has one product (the app), 'YPlan' is used in this report to refer to either the company and/or the app.)