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Founded 2014
Headquarters London


Whichit™ is an interactive commercial content platform that enables marketers and publishers to increase user engagement, open new revenue streams & gain user-related insight. The company has a unique technology that profiles users based on their preferences and provides bespoke commercial incentives in real time. Whichit is a winner of the Sirius Programme by the UKTI, relocated from Israel Tel-Aviv to London in 2014. In 2015 Whichit won 'Startup of the Year EMEA' by Facebook, the Innovate UK R&D funding award and the People's Choice Award at Pitch@Palace by the Duke of York.