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Founded 2014
Headquarters Richmond, London
Website (registered as Tailsco) produces and sells tailor-made dry dog food based on an individual animal's specific needs, "because every dog is different". It aims to provide dog owners the "best food that they can feed their pet". ('s website) It is an online business, and therefore all of the steps of the process, from obtaining information for customising the food to arranging for delivery are done over the internet. The company promises good value for money and convenience, because it cuts out the middle-man and delivers directly to the end-customer.