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Founded 2009
Headquarters Manchester


Missguided is one of the fastest growing women’s online retailers in the world. Founded in 2009 by Nitin Passi, it has become the byword in rapid fashion, taking an agile approach that sees it deliver commercial and affordable product to its customers before trends hit. Its signature confident style helps Missguided attract 10 million monthly visitors and benefits from 250 new catwalk inspired items per week. With a loyal following of over 1.9 million social media fans across multiple platforms, customers are drawn to Missguided as a trend education destination.