Authentic values grow in importance for brands

As consumer loyalty becomes increasingly focused on brand identity, companies need to know what they stand for – and be prepared to invest in protecting their brand values In this world of increasingly tough competition, brands need to find new ways to differentiate and win new customers while maintaining their core customer base. Staying true

Brexit ‘No Deal’ and Brands

With the deadline for a Brexit deal looming and the negotiation failing to progress as time passes, the Government has been issuing a series of Notices setting out the implications for a range of scenarios in the event of ‘no deal’ being reached. It has now published a number of Notices focussing on protection and