GDPR and direct marketing – consent is not always required

We see criticism of companies on social media and elsewhere, often accusing those companies of not complying with the General Data Protection Regulation (GDPR) and rules on direct marketing and consent (often the comments claim that companies shouldn’t ask people to opt out of future electronic direct marketing, when communicating with existing or new customers).

Data Protection Fees and Accountability

From May 25 2018 a new requirement was placed on data controllers in the UK to pay a fee (unless they could claim an exemption) to the Information Commissioner’s Office (ICO). The ICO keeps, and publishes, a register of fee payers, and a new blog post by Paul Arnold, their Deputy Chief Executive, suggests that