Emma Woollcott

Partner and Head of Reputation Protection Group Emma Woollcott recently travelled to 2029 with The Economist’s ‘The world ahead’ podcast series. In a fictional trial set 10 years in the future, Emma was defending a young woman who had won significant privacy damages in the High Court. The client – Miss X – successfully sued

“Reputation, reputation, reputation! Oh, I have lost my reputation! I have lost the immortal part of myself…” Shakespeare understood only too well what it meant to lose your “good name“, but even he did not foresee the impact modern technology would have on the calamity of reputational challenges. The potential today for wholesale reputational damage