Time: 7:45 am - 9:15 am
Mishcon de Reya
International Expansion Without International Offices
This event will consider:
How to plan out and execute international expansion;
Different models for expansion and ways of keeping costs down;
Standardising processes across international markets.
Aron Gelbard is the Co-founder & CEO of Bloom & Wild, the venture-backed (£7.3 million) online and mobile flower gifting service he launched in 2013. Bloom & Wild is using technology to re-imagine flowers. Bloom & Wild makes it possible to order flowers in under a minute, and through-the-letterbox delivery means that receiving their flowers is as easy as receiving a letter. Their bouquets are trend-led, being the first florist to create a constantly changing range at scale as ‘fast fashion for flowers’.
Bloom & Wild’s iPhone app, Android app and overall service are consistently 5-star rated, meaning that they are already the UK’s top rated online florist with a 75% Net Promoter Score. They have more than doubled revenue every year and are now delivering tens of thousands of bouquets every month.
Prior to Bloom & Wild, Aron worked as a management consultant, advising technology, retail and consumer products companies at Bain & Company, having previously worked at Google and OC&C. Aron has an MA in Modern Languages from Jesus College, Oxford, and an MBA from Harvard Business School.
Where: Mishcon de Reya
Africa House, 70 Kingsway,
London, WC2B 6AH,
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