Longitude Research is a business-to-business research and content agency. It works with the marketing teams of businesses, operating across a wide range of sectors including: professional services; financial services; technology; consulting and natural resources. Amongst the business' clients are companies such as: Accenture; Barclays; Baker & McKenzie; Grant Thornton; Citi; Ernst & Young; Fujitsu; Legal & General; PA Consulting; RBS and State Street Global Advisors.
Longitude Research specialises in the following areas of expertise (comprising the so-called "ARC Model") namely:
Advise: it provides analysis and guidance through competitor benchmarking; literature reviews; press and media analysis; campaign plan design and strategy; and creative content ideas;
Research: it provides "breakthrough" insight based upon surveys and interviews; tracking studies; data modelling, indexing and analysis; professional desk research; and benchmarking;
Create: it helps businesses to engage with their clients through the provision of research reports; white papers; blogs; articles; animations; infographics; and opinion pieces.