Buddi is an integrated products and services company, with established location and health monitoring offerings in the Security and Health markets. Buddi is a mobile personal emergency response system, which can be taken anywhere and be used to locate an individual to get help in an emergency at the press of a button. Buddi is privately owned and from the outset has attracted investment from exceptionally experienced investors and financial institutions. Buddi signed two overseas deals worth £20 million in December 2014. 49% of the company’s revenue comes from overseas and Sara Murray expects this to rise to 75% this year.