Oday Abbosh – inventor of Ora – founded award-winning start-up Better All Round in 2012, with a view to creating innovative, fun products. Ora is the first such product and is sold exclusively at Tesco. Ora’s unique, compact and stylish design delivers savings in terms of lorries on the road and packaging. The sheets stack individually so there is no need to tear. Oday Abbosh has big ambitions for Better All Round and has successfully completed three rounds of equity fundraising with the support of Mishcon de Reya.